FROM THE LOWEST POINT ON EARTH TO THE REST OF THE WORLD THROUGH JEDCO: LA CURE PRODUCTS

The popularity of Dead Sea products is immense, and the team at the Jordan Company for Dead Sea Products knew that it had a great product in La Cure, but needed a push to better market and promote its items, especially to  new markets. The company has been working with the Jordan Enterprise Development Corporation (JEDCO) for several years, receiving grants and attending exhibitions through  different EU-funded programs, which over the years, elevated both their production and marketing strategies. 

More recently, the company applied for technical support through the “Accelerate with JEDCO” program, which is designed specifically to increase the effectiveness of exporting Jordanian products and is built to support Jordanian SMEs. To take La Cure’s production and marketing to the next level as well as expand its export capabilities, the program offered the company 16 hours of training sessions with a specialized coach.

The team was coached on best practices for export, marketing and market entry strategies.  With the Russian market emerging as a new demographic for the company, two employees received specialized and intense coaching for exporting. The team was also trained on how to research various markets, and concluded the training with a better understanding of local and international markets.

As a result, thanks to “Accelerate with JEDCO,” La Cure and the Jordan Company for Dead Sea Products now have a clear vision of how they will be moving forward over the next few years.